What should a real estate QR code link to?

A person who scans a sign wants three things: the price, the photos, and a way to reach you. Send them to the one page that has all three and loads fast on a phone.

The options

• Your own listing page. You control it. It stays up after the sale if you want it to, and it has your contact details.
• The MLS or brokerage page. Accurate and current while the listing is active. It can change or come down when the listing closes, and you do not decide when.
• Zillow or another portal. Buyers know these pages. But the page belongs to the portal: it decides what else is shown there, and what happens to the page after the sale.
• A 3D tour or a video. Good on an open-house flyer. Weak as the only link on a sign, if it has no price and no way to contact you.
• A contact or showing form. Good for a "coming soon" sign, before the listing is public.

Why your own page lasts longer

A sign can stay up after the listing changes: under contract, sold, or withdrawn. A link to a page you do not control can end at a page that says the home is off the market. A link to your own page goes where you send it.

Change the link as the listing moves

• Coming soon: a contact form.
• Active: the listing page.
• Under contract: your similar listings.
• Sold: your own page, so the sign still works for you.

Each change is one edit in your dashboard, and the sign stays as printed. On the free plan a code's link can be changed for its first 50 scans. After that, a change needs Pro ($10 a month or $100 a year).

Check the link on a phone

Every scan is on a phone. Open the link on yours before you print. If the page asks for a login or takes a long time to load, choose another page.

The real estate guide covers riders, sizes and costs.